Our Mission

We believe that lip care doesn’t have to be complicated or trendy.

At CHULIP, we transform every lip makeup moment into a lip care opportunity.

Our formulas deliver deep hydration and a natural tint in one single swipe.

Perfect for minimalist skincare lovers, anyone who loves a low-effort, high-reward routine, and those ready to step away from the endless beauty trends.

No trend.

Small batch.

Real ingredients

— with just enough charm ♡

Lip care that fits seamlessly into your busy life without the effort.

Handcrafted

Small Batch

Real Ingredients

Made to order

Handcrafted Small Batch Real Ingredients Made to order

Uncomplicated, Real Lip Care.

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Our Story

Lips are personal.

What works for someone else might not work for you.

“Why is it so hard to find the perfect lip product?”

This was a big question for our founder, Yui, for years. She sat down and listed all of her personal frustrations when searching for the right lip products:

  • Lipsticks always leave stubborn colour stains on my lips.

  • My lips always start peeling after applying lipstick.

  • The cute-looking lip products usually contain harsh synthetics.

  • Natural lip balms often look a bit too plain or overly 'eco-friendly'—they lack that sleek, premium look that makes you excited to carry them in your bag.

  • I can never fit more than one lip product in my tiny, cute handbag.

  • I don’t have time to layer both a lip balm and a lipstick while working nonstop, but I still want both hydration and a tint.

  • Overnight lip care products are nice, but I can never stay consistent with them. (Let’s be honest, I get a bit lazy!)

  • My lips are healthy enough that they don’t need intensive treatments, but they still need everyday, daytime protection.

Then, she decided to flip all of those frustrations around and make the perfect product happen.

That’s CHULIP.