Hitting my late 20s felt like a switch flipped. The late nights, the impulse buys, the endless scroll chasing validation — I just couldn't keep running on that energy anymore. I called it adult mode on.

I started slowing down. Paying attention to what I put in my body, on my skin, and why. And somewhere in that shift, I kept running into the same problem: I couldn't find a lip product that actually fit my life.

I have an eye condition that means no eye makeup — ever. So my lips carry everything. But I was working brutal hours, waking up at 2am and going nonstop, and I needed something that could keep up. Not just a balm. Not just a tint. Something that did both — keeping my lips genuinely hydrated while giving me that healthy, effortless color.

The market is full of beautiful natural brands, and I respect every one of them. But lips are personal. What works for someone else might not work for yours. I felt that gap, and I couldn't stop thinking about it.

So I made Chulip.

Simple formulas. Natural ingredients. Small-batch, made fresh — with just enough charm to make getting ready feel like something you want to do.

I hope it finds a place in your routine, and stays there.

Happy lip care xx

Yui